What If? (Campaign)

Agency - Launch Media. Creative Director / Copywriter - Wes Kennison Director - John Haynes Producer/Casting - Deirdre Peterson, Abe Felix Cinematographer - Abe Felix Editor/Colorist - Abe Felix Motion Designers - Daniel Small, Jordan Peck, and Ryan Golden NCCER tasked us with capturing a different side of industrial construction than is typically portrayed in media and advertising. Each of these 3 spots challenges the viewer to rethink their notion of the concept being featured in the context of the boom in industrial construction.

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