Agency: Launch Media Writer/Director: Wes Kennison Director of Photography: Abe Felix Associate Producer: Cat Miguez Editor: Wes Kennison Motion Design: Ryan Golden Color/Composite: Ryan Golden Sound Design: Wes Kennison Our client, Louisiana Department of Insurance, came to us with a request to challenge the general public's notions of how car burglary occurs. We came up with this simple and straightforward concept that took a literal approach to visualizing common conceptions that people have. A concept that, of course, involved breaking a window or two. To learn more about the purpose of LATIFPA, visit

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