Agency: Launch Media
Executive Producer: John Jackson
Concept/Director: Wes Kennison
Producer: Deirdre Peterson
Director Of Photography: Abe Felix
Camera Assistant: Daniel Small
Editor: Wes Kennison
Online Editor: Jordan Peck
Assistant Editor: Sara Wasserman
Colorist: Abe Felix
Motion Design: Daniel Small
Our long time client and collaborators at the American Advertising Federation (Baton Rouge affiliate) came to us this year with a request to create a Brand Story that would debut at this year's Addy Awards. We pitched a couple of concepts, and the one they liked the best revolved around the idea of capturing words of wisdom from some of the Baton Rouge market's most established advertising veterans. Shot almost entirely using "found lighting", in creative work environments all over Baton Rouge, we couldn't have been more pleased with the outcome in what was a completely unscripted effort.
To learn more about joining the Ad Fed and getting plugged in to the Baton Rouge creative community, visit aafbr.org/.