If I Knew Then

Production/Post: Launch Media Executive Producer: John Jackson Concept/Director: Wes Kennison Producer: Deirdre Peterson Director Of Photography: Abe Felix Camera Assistant: Daniel Small Editor: Wes Kennison Online Editor: Jordan Peck Assistant Editor: Sara Wasserman Colorist: Abe Felix Motion Design: Daniel Small "If I knew then what I know now...." Our long time client and collaborators at the American Advertising Federation (Baton Rouge affiliate) came to us this year with a request to create a Brand Story that would debut at this year's Addy Awards. We pitched a couple of concepts, and the one they liked the best revolved around the idea of capturing words of wisdom from some of the Baton Rouge market's most established advertising veterans. Shot almost entirely using "found lighting", in creative work environments all over Baton Rouge, we couldn't have been more pleased with the outcome in what was a completely unscripted effort. To learn more about joining the Ad Fed and getting plugged in to the Baton Rouge creative community, visit aafbr.org/.